The Top Ten Mistakes Escorts Are Making 2008
Everyone makes mistakes. Sometimes it takes someone else lifting the curtain a tad for us to see our shortcomings.
The latest 2009 version of this top ten can be read by clicking here.
Do you know what the top 10 BIGGEST mistakes most escorts are making? I’ve put together the top ten mistakes I see occurring most frequently with most lady’s businesses. This is a general guide to give you some food for thought.
Number 10
No Metrics: Not Tracking on Paper What is and What is Not Working
How many times have you said to yourself – “I’m not going to advertise there, because it doesn’t bring in any calls.” And then you referred to a spreadsheet that actually reflected what you were saying was true?
If you’re like most people, you store all of your data in your head.
The problem is, our brains aren’t very reliable when it comes to keeping track of really detailed information.
Most business owners would think you were crazy if you suggested they keep track of all their ad results in their head. So, why should your business be any different?
Every ad, every change you make to you ad, should be tracked and recorded in a simple to access spreadsheet of some sort.
That way, the next time you turn down a “25% off your ad” offer at XYZ.com, it will be because you referred to your data, and it’s telling you 89% of the potentials you got from your last ad there, were from complete time wasters.
Number 9
Not Positioned as Unique: Trying to Appeal to Everyone, Not Being Appealing to Anyone
When you try to appeal to too large of an audience, what ends up happening is that you fail to appeal to any type of an audience.
Just as people are drawn to the unique qualities of the people they select as friends, a man looking for an escort is going to use the same type of selection process.
A client looking for your special attributes wants them to stick out more than the generic ordinary qualities that every girl has.
If you are a 5’1 half Latino, half Asian girl with a large bust, then proclaim your uniqueness. Don’t dye your hair blonde and play up your height.
Be an exotic petite busty adventure, not a blonde Barbie “girl-next-door” that every other girl is claiming she is, too.
If you are blonde, again, play up your uniqueness. Instead of trying to come across as the generic and overly claimed girl-next-door, take on the role of the femme fatale, a Bond Girl type of persona.
Remember, think fun, exciting, discreet, playful, elegant, and mysterious. Try to come up with a style that will set you apart.
Number 8
Poor Rate Structure: Not Using Good Rate Techniques
It always boggles my mind when I see ladies using half hour rates on their ads and websites.
I know why they do it. I just wish they understood how much it hurts their impression on a new viewer.
You would think it might appeal to the man, causing him to think you are a very accommodating provider. Unfortunately, what it says to an upscale gent is that your time is worth so little, that you are willing to slice it up and put it “on sale” so to speak.
High class providers do not offer half hour rates. It is simply a waste of her time.
Another missed opportunity is not using the rate structure I’ve coined as the Rate Decoy. It uses the concept of starting with what you want your 3 hour rate to be, only knocking off $50 to come up with your two hour rate, then dividing that in half to get your one hour rate.
What you end up with is a much more compelling rate chart that actually subconsciously makes the potential want to book a 3 hour session with you!
Number 7
Poor Screening Methods: Not Using Preventative Measures To Avoid Time Wasters
Another huge and unfortunate mistake escorts are making with their business is not taking simple steps to save time through pre-screening.
Instead of allowing anyone anywhere with a keyboard to send a time-wasting vulgar message directly to your email, put up a secure contact form as your only method of communication.
Contact forms are great, because they can contain fields that are mandatory to fill out before he can submit it to your inbox. This way, he cannot leave out any important details that you need.
One step further is charging a very small “one time fee”, so that only the most serious potentials get through.
This fee can be refunded during his first session, or it can double as a lifetime membership to your VIP newsletter, etc.
Number 6
No Budget for Marketing, Advertising, or Professional Photography
I don’t know who started the rumor in the escorting biz that you should spend as little as possible a month on your marketing and advertisements, but it could not be father from the truth.
As a rule of thumb in business, if you market to the public you are going to want to be spending a higher percentage of your income on marketing and adverts than other businesses.
If you are an escort, then you are marketing to the public. So, already we’ve figured out you might be spending a bit more than other industries.
When an escort is new, launching a new name and persona, seeking new clients, or trying to gain exposure, then she should be spending at least 20% of her monthly revenue on her marketing and advertisements.
Once she is at a point where she’s satisfied, this percentage can be trimmed down to 8 – 10%.
What can be considered advertising and marketing is anything that gets you more exposure, gets your name out there, helps you make more money, and helps attract new people to you.
Professional photography is a key ingredient in making the most out of your advertisements and marketing and you should be investing in this regularly.
You have to give a little to get a little.
Number 5
Bad Photography: Slutty Vulgar Images That Do Not Attract Good Clientele
Wow. I could talk about this one all day long.
It never ceases to amaze me how many escorts who are not considered “high class” or “upscale” post naked photos of themselves online.
Are they not taking notice that Amy Taylor doesn’t put pictures of her boobs up anywhere? ‘Cept maybe in her Private Member’s Area behind lock and key.
It also never ceases to amaze me when the same ladies who posted up nudie photos of their exposed boobs complain about all the vulgar emails they have to weed through.
Hello?
If you want to be taken seriously as a worthwhile escort, then put up sensual worthwhile photos of yourself.
This doesn’t mean your photos won’t be considered sexy. On the contrary, you can use a little known technique called the Peekaboo Law for maximum effectiveness in attracting upscale males.
The Peekaboo Law is when you cover up or hide the naked bits and pieces of your naughty places with a white sheet, bubble bath, shower curtain, etc. in order to entice a man.
Get creative with your photography, but no more of those exposed naughty bits! Save that for later.
Number 4
Sloppy Ineffective Copywriting
Why don’t articles published in magazines feature misspellings, abbreviations, fragmented sentences, run-on sentences, or other bad grammatical errors?
Because magazines know those types of things do not compel readers.
Why some escorts think their ads and website copy should be written any differently than an eloquently written article is beyond me.
It is true that men make extremely quick decisions about your ad before they even begin to read your copy, which is why it’s so important to have good, clear, professional photos.
However, once he’s in, if you want to keep him in, then it’s your task to write compelling copy that leads him down the page to your contact information.
Stop using abbreviations in your advertisements today. You might see them used on review boards among hobbyists, but that doesn’t mean you should be using them in your ad copy.
Spell everything out. Leave nothing up for misinterpretation. While we’re talking about spelling, make sure yours is accurate.
Your ad copy should tell a story. Tell him what you have, what he’s going to get, and then tell him what you want him to do. It’s as simple as that.
As always, be sensual, creative, and discreet with how you word it. Just as you shouldn’t have slutty vulgar images advertising your beauty, you shouldn’t have slutty vulgar text advertising your services.
Number 3
Their Website is “All About Them”, Not “All About Him”
When was the last time you were on some company’s website and found yourself reading page after page of information that was all about them, their history, their employees, where they grew up, what’s their favorite color, what’s their favorite band, how many kids they have, what their names are, how many pets they have, what their names are, what their hobbies are?
Probably never, because that sounds boring as hell.
You probably spend the majority of your time on websites that care more about your experience than shoving information about them down your throats.
Your audience feels the same way.
Sure, a potential is interested in you… to a degree. What he is interested in is finding the information he wants about you, namely your rates. More importantly, what he might not even be aware of is… he’s most interested in how your site is making him feel.
If you can make him feel like he’s already in session with you, after being playfully seduced, and now being spoken to by someone who knows exactly what he wants, then he’ll read your entire site, and then contact you for an appointment.
Number 2
Not Building an Email List (mailing list, newsletter)
Practically every escort that has a website is missing out on a huge potential by putting a big scary disclaimer on her first page.
Instead of this, what she should be doing is using that most visited page to promote visitors to join her personal email list.
Without a mailing list you are at the mercy of the review boards, the forums, your ads, your search engine ranking, the economy, the political climate, the weather, and the strange whims of men.
Most people don’t purchase a product or service the first time they are exposed to it. This piece of psychology also applies to men looking for an escort. They typically surf directories for hours, and then end up returning to ads that have caught their eye more than once.
So, the last thing you want to do is rely on a man’s memory when it comes to your business. You need to sweetly remind him every once and awhile that you’re around, and you’re still available.
If you are always waiting for men to come to you, then you’re leaving at least half your business on the table.
Remember, escorting is not just the business of creating the feeling of a quick pleasurable encounter for men. Successful escorting is figuring out how to maintain and deepen relationships over time. That is the difference between a lady that is still hustling dozens of clients with few repeats, and a “high class companion” that has half a dozen wealthy benefactors.
The challenge is – half a dozen wealthy benefactors don’t typically fall in your lap in just one afternoon. It will take time to create this kind of lifestyle, no matter who you are or what you look like.
The way it’s done is by learning how to differentiate the worthwhile clients from the crappy ones, and taking extra special care to deepen the quality of the relationships with the good guys.
This is easier to say than do, of course, but a mailing list will profoundly help with that challenge.
Number 1
Having Unclear Goals and Values: Not Treating Their Business Like it’s a Business
The number one mistake I see escorts making today is not treating their business like it’s an actual business.
Now, I don’t know if this comes from lack of confidence, self-esteem, or the fact that this industry is sometimes looked down upon by simple-minded individuals.
Regardless of what the rest of the world thinks, escorting is a very lucrative REAL business, and you should be treating it like one.
The first step to running a successful business is to get clear on your goals and your values.
Once you have that accomplished you can dig in deeper and explore your ideal client, what he wants, and how to effectively speak to him in your adverts.
Believe me, your clients will thank you for it 
Feel free to leave a comment and share me your thoughts and feedback.
Your Friend,
Erin
34 Responses to “The Top Ten Mistakes Escorts Are Making 2008”
Leave a Reply
Roy on October 2nd, 2008
Great tips. I work with women in their late 30′s to late 40′s all making $400 to $750 per hour and all with 90 min to 2.5 hour minimums. One of their biggest mistakes was thinking because they were older they should charge less. The gift you are giving these men is worth more than you realize. Don’t short change yourself. Do away with short dates unless that’s something you really do want.
sonya on October 2nd, 2008
hmm…. Erin, I would rather have the coarse as an eBook and with videos. That Way I can read or watch when I have time.
also,, I need a mailing list. Does MyHoneyscukle do that?
Michelle on October 2nd, 2008
I’m totally guilty of number 9. It’s hard to not want to do that.
Jason on October 2nd, 2008
Great information!! I would love to see this info put into an ebook so I can go at my own pace rather than a three month course. Thank you Erin for this valuable info and please keep it coming… (no pun intended, haha)
jenny demilo on October 2nd, 2008
Nice list of common missteps. I recently wrote a blog with tips to new girls and a lot of what you said falls right into line with my thoughts.
Keep up the good work!
Jenny
karen on October 6th, 2008
brilliant advice and some of it reminds me of sean
….yeah really good thank you!!
myhoneysuckle on October 10th, 2008
ahaha karen… well, Sean gave me his feedback before I wrote it, for sure
he’s a smartie.
myhoneysuckle on October 10th, 2008
Roy – I could not agree with you more
Jacklyn Marie on November 19th, 2008
Brilliant. A lot of ladies figure most of these things out for themselves EVENTUALLY but it is lovely to be spared a few of the hard knocks. I will mull it all over. Thanks!
Brittany Bella. on November 25th, 2008
the mailing list concerns me (the rest is great and i agree!) but i have actually seen comments made SEVERAL times from guys complaining about being sent mass emails…or not being discreet with there information…
how do you get around that?
do the mass appeal thing with discretion ?
myhoneysuckle on November 25th, 2008
Brittany – the first rule of thumb lies on the “language” of your emails. Even though they are “mass” emails, you should language them so they read very personally. To one person – not a “list” so to speak.
Secondly, timing makes a difference. If you schedule your messages so that they do not wear your list out, you will subsequently keep more of your subscribers.
As far as not being discreet with their information — there are things you can say in your site materials to put your visitor at ease. A gentle reminder that their information is safe with you.
(Everyone is paranoid about SPAM – comes with the territory of the internet. It’s not just the guys you’re referring to – everyone who uses a computer will voice their concerns over this issue. However, if you have a website, then you have an online business and creating an email list should be a primary goal of yours.)
The after wards, again, not overwhelming his inbox with an influx of unnecessary BS – having a real copy writer/marketer help you come up with your email campaigns, subject lines, etc… this will all make a huge difference.
Brittany Bella. on November 28th, 2008
NO NO I DIDN’T MEAN THE WORDING …MAYBE I DON’T TRULY UNDERSTAND THE BCC TOOL..I’M TALKING ABOUT MASS EMAILS WHERE GUYS CAN SEE ALL THE OTHER MESSAGES SENT…(THIS WAS BROUGHT UP ON A LOCAL REVIEW BOARD THIS WEEK ACTUALLY..IF YOU CWOULD LIKE …CONTACT ME BRITTANYBELLA@GMAIL.COM AND I WOULD BE MORE THAN HAPPY TO SEND THE LINKS TO THE FORUMS I AM REFERRING TO, IT MIGHT JUST HELP IN YOUR RESEARCH AS WELL….AND FOR FUTURE PUBLICATIONS?)
myhoneysuckle on November 28th, 2008
OOooooh, I know exactly what you are talking about now, Brittany.
Yeah — that’s a totally different thing. That.. is spam.
A mailing list is an actual database of email addresses that the person signs up for. They place their email into a box and click a button that basically means “mail me stuff” — then they complete a second step of confirming their email later.
They are fully aware of what they are signing up for and are generally happy campers later when you mail them stuff.
If you create your own list from your inbox and then send out mass messages to people who didn’t ask for it, it’s considered spam and nobody likes that.
The thing you are referring to is when someone makes the big mistake of using the “cc” box instead of the “bcc” box. When you use the “cc” box, everyone you sent the email to can see everyone else’s email address. Very bad news bears.
Are you on my mailing list by chance?
Rachel on December 29th, 2008
HI
its nice topic, i am impressed with it and i accept too that most of girls dont take seriuosly that job work except just a source of earning money.
thanks
Rachel
http://www.manchesterincallescorts.co.uk
brittany bella on January 18th, 2009
yes ma’m i am! lol
chloe on June 13th, 2009
I like the information in this page. I have been escorting for 7 months, and JUST last month decided to set goals (totally crazy right?). But I like having half hour appointments.
Stacysensual on July 11th, 2009
Wow! I have learned so much from you! now my work is less stressful. Thank you again!
Nicole on August 4th, 2009
Thanks so much for doing this! I went from an agency, to marriage, to divorce, and on to independent escorting. I now have to take care of all of these things myself, and this certainly helps. Is crazy what you miss when someone else is doing it for you. BUT I do enjoy being on my own now.
Cheers!
R on August 12th, 2009
Thanks for the advice, I am new at this and have no idea what I’m getting into. So if anybody has any advice please do let me know. Thanks!
Ciao!
sydnee michaels on September 6th, 2009
Thank you for this great list! I am new to the independent aspect of this business, and had/have doubts about the conservative nature of my photos, the prices I charge and my hesitance to do “small” parties. Your advice has reassured me that my photos are fine, my prices make sense, and that the fact that I don’t feel good about doing small parties is legitimate.
I am super stoked on this site!
Thank you,
Sydnee Michaels
OshunBreeze on October 19th, 2009
Hey! You have interesting insight on so much information. You put great logic into the ideas for a better industry. I have a lot of respect for you.
Thank you!
XOXOXO
Oshun Breeze
Rachael Benedict on December 12th, 2009
Wow- I’ve done many of those except #10 – and spreadsheet started after reading this
Manchester Escorts Bolton on May 27th, 2010
Great article, I agree that many escorts don’t use their uniqueness to their advantage as they all go for the barbie doll image, sometimes men are after something different!
thai massage on July 19th, 2010
I think num. 6 will put more effect on your market value if you are providing such type of service. you should promote your self on web with images and videos, because people get no other easier way to find these services except Internet.
beejay on August 13th, 2010
great advice!! we are 2 male that do m4m body rubs and the same is true for all men!glad I came across your site, beejay
Manchester escorts on November 9th, 2010
Hi,
I can understand.
This is very good idea to speak with others.
Liverpool Escorts on January 18th, 2011
Surprising how so many New escorts make all the mistakes you have higlighted and then complain the whole indutry is not working for them.
sexytina on January 24th, 2011
athank you very much for all this information it helps in a time of need as i recently got a phone call from and unwanted person
nina on February 25th, 2011
HI, erin!
im very grateful for the useful information, you have shared, not everybody is willing to share inside tips about this subject, for free. thanks again, i will use it, it would help me a lot, for sure, since i am planning to get in the bussiness of adult entertainment,
Pilar on March 13th, 2011
Thank you for the great advice, VERY informative… I am happy took the time to write this.
Thanx!!!
hannah on March 25th, 2011
Hi erin, I bloody love you!!! (said in a broad Scottisg accent)!!! i am guilty of most of those points and will need to reinvent myself…any tips on how to sucessfully and discreetly reinvent myself? i also need a great website but finding it hard to find the right place to get it.
Thanks
Hannah…soon to be something else!
P.S Any tips on chosing a new name?
Janai on May 7th, 2011
I am all about research,and I really am thankful that you took the time to give this great information especially for a newbie like myself.
s on May 8th, 2011
This was an excellent read thank you. I am just starting out in my business and am in research/planning mode and this is very helpful! I have a question regarding safety : Im considering enlisting a man to be on call when I see new clients or do parties. Another option is to just call a friend and say “I’m going to be at this job for x hours if I don’t call you by y o’clock, call the police to z address”
Do you have any advice regarding these two options? How do I find someone who is trustworthy and reliable enough to care for my safety? Is the second option a good idea or would it be bad to call the police even if my safety were at risk? Should I bring a knife or pepper spray to jobs?
Selene on August 3rd, 2011
OMG, this was incredibly helpful. Definitely on the A game. Number 10 and 8 were my downfalls at first. I thought I was being more accommodating lol. Sounds just like the old me.