The Rate Decoy - An Easy Way to Raise Your Rates and Book Longer Calls
October 6th, 2008 by myhoneysuckle -
(+17 rating, 4 votes)
Loading ...Here is a quick video I made on how to raise your rates and also simultaneously book longer calls with your clients.
The technique takes advantage of a weird way humans make buying decisions.
And it’s so easy, you just make some quick text changes to your ads and website.
You can watch the video here:
Feel free to write me with your questions or to share your personal results from using “The Rate Decoy”, I love hearing all your success stories 
Be safe, as always,
Erin
14 Responses to “The Rate Decoy - An Easy Way to Raise Your Rates and Book Longer Calls”
By Michelle on Oct 7, 2008
I’ll try it and let you know how it goes :`)
By Miss Char on Oct 7, 2008
I had been trying this out before I saw this and it had come to me naturally..now I see I was thinking like a marketing pro…WHOO HOO!
Thank you
By Milani Williams on Oct 7, 2008
Sounds like a good idea… But how can someone want to book3 hours with me without even knowing that I really look like my pictures?
According to this method, I should charge $587 for 1 hour, $1,175 for two hours and $1,200 for 3 hours.. But most clients are not willing to pay more than $400 an hour..
By Jason on Oct 7, 2008
Great info Erin!! Nice concept of pricing. Kind of makes you feel like you are getting a hell of a deal for an extra $25… Please publish tips in PDF format as well, possibly your new book?
Thank you for your hard work and for sharing your knowledge. We appreciate it!!
Jason
By jenny demilo on Oct 7, 2008
Great Video! You and your assistant are adorable!
I’ve been doing something like this for a while driving my clients to my two hour appointment which is heavily, Heavily discounted and it works quite well. i get many 2 hours, because my 2 hour is such a deal! Im going to have a rate restructuring coming up I’m going to employ you’re “dessert technique!
thanks Erin!
By Mimi on Oct 7, 2008
This is ridiculous. After two decades in adult entertainment I can tell you men are not that stupid. You set an hourly rate and stick to it. Desert is what they come to you for. The service is what it is. There are no ad ons. This is fine for product sales, but not a service. Especially this type of service.
A better method is to over price then offer then the rate you want as a gift to them. It makes them feel special to get a discount.
That is how to get more money.
By myhoneysuckle on Oct 7, 2008
Milani -
I would suggest more of a structure like:
1200 / 3 hrs
1000 / 2 hrs
500 / 1 hr
If you are NOT comfortable with going below a certain threshold for your hourly rate, then by all means, keep it where your comfort zone lies.
Also, you should be tracking EVERYTHING… if you change your rates and calls drop off significantly, but sessions book for longer sessions, track it in a spreadsheet… if you drop your rate and you get more calls, but are booking more one hours sessions than ever before, track it in your spreadsheet.
Until you are testing and tracking your own results, you won’t really know what is going to work for you…
Mimi - I dunno what to tell you, hon, besides I could not disagree with you more.
The technique you are describing screams “used car salesman”, don’t you think?
Most people are extremely put-off by the jacking up the prices, just to bring them down to make you feel special model.
People can get extremely weird feelings when you toy with them like this.
If discounts are EVER given out, they should be extremely few and far between… very special occasions like solider about to head out to Iraq.
They should not be handed out as incentives. No no no….bad news bears, for sure.
Again, I said this technique is counter-intuitive. It is! That’s why your gut is telling you it won’t work. But, please don’t knock it until you try it.
And yes it does work quite well with services…
By Mimi on Oct 7, 2008
Offering something extra for more money when it’s all the same game is a bit of a salesmen I would say. Overselling and kinda of ripping people off. DOnt you think?
The point of marketing is to make a client feel he is special and getting more. That keeps them coming back.
So offering them a special price. A price that is what you want in the first place is just thinking outside the box. It’s not discounting.
You get your money and you make them feel special.
Think about it…
By Mimi on Oct 7, 2008
No to mention it’s obvious your experience in the buisness is limited or you would know this approach is not very effective.
It’s insulting to hand out half researched advice. After you have worked with men for 2 decades, give me a call and tell me what works. I would never treat my clients like they are stupid and promise something extra.
The get great service 100% of the time.
Ladies are not products to be marketed.
It’s a service for which the formula doesn’t work. I get the same amount every time and no one ever gets a discount.
By myhoneysuckle on Oct 8, 2008
Mimi - Thanks for the feedback. It sounds like what you’re doing is working for you, and that you are 100% happy with your results.
We’ll just have to agree to disagree, regarding the Rate Decoy.
I encourage anyone to TEST this approach before making up their mind, because I have.
I’ve worked with hundreds of girls, and I’ve seen this work over and over. This isn’t just a theory. It also doesn’t have anything to do with trickery or taking advantage of stupidity. It’s just the psychology of choice of how human beings make buying decisions.
By Megan on Oct 17, 2008
Mimi,
If you are so successful using your method, then why are you still in the business after 20 years?
Successful women in the adult industry don’t find themselves still mired in it two decades later. Obviously, you’re doing something very wrong. You’re the last person I’d listen to.
Thank you Erin for this suggestion. It’s working marvelously for me.
By Nicole on Oct 18, 2008
I for one think it is a great idea and I have a BBA so I know a lot about this. This is same as when you offer 250/ hr and 300/ 90 mins. You are trying to get someone to choose a longer session.. The problem is 250/hr is still the best deal.
But if you make your rate schedule like:
300/hr
600/ 2 hr
625/ 3 hrs and desert
Or
250/hr
500/ 2 hr
525/ 3 hrs and desert
3 hrs looks like a deal. And you are not tricking the gent by saying desert. It just sounds more professional and better. And yes some gents can not afford more than 1 hour but this caters to the man who can..
Oh and most gents will not stay for the whole 3 hours. After a few rounds they will be tired and ready to go home.
Thanks I will start using this.
By myhoneysuckle on Oct 18, 2008
Nicole, you made a great point that I think I failed to in the video, which is:
“but this caters to the man who can…”
exactly!
By Brittany Bella. on Nov 25, 2008
Ok first off, i think you’re awesome with this and what you’re doing..
with that being said, I have to say that I see an issue here…
now i’m not arguing with the rates system or rather or not it actually works (my guess is yes, it does) BUT seems like you would be opening an entire other can of worms with this “added item”.
I personally don’t talk about rates or services with my clients (it’s all laid out there..if they have a ?…read a review, i have many! lol) if the answer isn’t found, then either they’re an idiot(whom i’d rather avoid…) or it isn’t available.
this method ENCOURAGES gents to inquire about what it is they’re getting as a bonus.
That generates some risky discussions that could, god forbid, get you in a bit of trouble…
ALSO…if you’re successful in this business people are going to talk about you…(word of mouth is the best marketing tool in this hush hush industry…) so how is it going to look when the word gets out that there’s nothing extra special about opting for the “desert” or whatever option in comparison to service offered at the lowest rate…
if you do offer something “extra” special with the increased rate..then word gets out that you won’t do “this” normally, but you will for “x amount” …doesn’t really read well in the public forums…and reputation is key
I don’t know…anyone trying this out let me know if please if they have any luck or issues with what i am concerned about…
i’m curious now…like i said i think you’re great for doing what your doing here…but you have to remember that the normal politics of marketing don’t apply 100% when you are always being judged based on service as well as how ethical u seem (and yes believe it or not this is the biggest issue in the industry)
because there are so many scams out there, a lot of these guys are quick to throw up red flags (sometimes unjustly) whenever ANYTHING is questionable….
but anyway…just my .02
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