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Erin’s Top Ten Biggest Mistakes Escorts are Making in 2009

What is your biggest frustration when it comes to escorting? What is the one thing you’d like to, once and for all, figure out?

There are a few common mistakes I see escorts making with their online marketing. The saddest part is, most will never realize they are even making them. I compiled these mistakes into an ordered list of ten.

#10: Unclear on the purpose of your website.

As an entertainer, what would you say is your number one goal you hope to accomplish with your website? Getting clear on this is invaluable to its success. What you are hoping your “return” to be should drive the decisions you make about your design.

Maybe you want to:

• Attract and Attain a Higher Caliber of Clientele
• Avoid Time-Wasters and Abusive Clients
• Book More Calls
• Book Fewer Calls, But More Multi-Hour Sessions
• Raise Your Rates By Branding Yourself as a VIP
• Have One Central Place for Your Most Current Info
• Spend Less Time Screening
• Stay Safe and Secure
• Start a Member’s Site or Have a Shopping Cart

The most important first step you can take when considering your own website is figuring out your most pending goal, and then decide on secondary goals. Without listing your goals and what you hope to accomplish, you are basically building a site with a blindfold on.

Without clarifying your goals, it’s quite possible you will end up hiring the wrong person to build your site for you, if you aren’t planning on building it yourself.

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The Top Ten Mistakes Escorts Are Making 2008

Everyone makes mistakes. Sometimes it takes someone else lifting the curtain a tad for us to see our shortcomings.

The latest 2009 version of this top ten can be read by clicking here.

Do you know what the top 10 BIGGEST mistakes most escorts are making? I’ve put together the top ten mistakes I see occurring most frequently with most lady’s businesses. This is a general guide to give you some food for thought.

Number 10
No Metrics: Not Tracking on Paper What is and What is Not Working

How many times have you said to yourself – “I’m not going to advertise there, because it doesn’t bring in any calls.” And then you referred to a spreadsheet that actually reflected what you were saying was true?

If you’re like most people, you store all of your data in your head.

The problem is, our brains aren’t very reliable when it comes to keeping track of really detailed information.

Most business owners would think you were crazy if you suggested they keep track of all their ad results in their head. So, why should your business be any different?

Every ad, every change you make to you ad, should be tracked and recorded in a simple to access spreadsheet of some sort.

That way, the next time you turn down a “25% off your ad” offer at XYZ.com, it will be because you referred to your data, and it’s telling you 89% of the potentials you got from your last ad there, were from complete time wasters.


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