Archive for 'banners'

Getting The Most Out of Your Directory Thumbnail

How can you be sure your thumbnail or banner advertisement will really out-shine the other images on the page? With so much distraction on the page already, what’s the trick to standing out, instead of blending in with everyone else?

Not long ago I helped one of my case studies with her featured entertainer thumbnail. In the video below, I share with you one of my secret methods to really make your thumbnail stand out in a sea of other great thumbs.


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I hope this video helped you to think of your thumbnail possibilities in a whole new way. Please be sure to leave me your comments and questions below.

The Top Ten Mistakes Escorts Are Making 2008

Everyone makes mistakes. Sometimes it takes someone else lifting the curtain a tad for us to see our shortcomings.

The latest 2009 version of this top ten can be read by clicking here.


Do you know what the top 10 BIGGEST mistakes most escorts are making? I’ve put together the top ten mistakes I see occurring most frequently with most lady’s businesses. This is a general guide to give you some food for thought.


Number 10
No Metrics: Not Tracking on Paper What is and What is Not Working

How many times have you said to yourself – “I’m not going to advertise there, because it doesn’t bring in any calls.” And then you referred to a spreadsheet that actually reflected what you were saying was true?

If you’re like most people, you store all of your data in your head.

The problem is, our brains aren’t very reliable when it comes to keeping track of really detailed information.

Most business owners would think you were crazy if you suggested they keep track of all their ad results in their head. So, why should your business be any different?

Every ad, every change you make to you ad, should be tracked and recorded in a simple to access spreadsheet of some sort.

That way, the next time you turn down a “25% off your ad” offer at XYZ.com, it will be because you referred to your data, and it’s telling you 89% of the potentials you got from your last ad there, were from complete time wasters.



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